S-5!® founder Rob Haddock has thirty-five years in the industry. Starting out as a metal building erector, today Rob is a well-known metal roof consultant, author, speaker and inventor. Throughout it all, Rob has been unwavering in his belief that metal roofing is superior to other types of roofing, and believes just as strongly today that his S-5!® clamp innovation is making metal the most user-friendly roof type on the market today. There is simply no other roof to which things can be attached with such ease, economy and security, he said.

Today, Rob serves as Director of the Metal Roof Advisory Group, Ltd., a consulting firm performing a variety of services for a worldwide clientele. For fifteen years Rob operated one of the nation’s largest metal roofing companies with some 10 million square feet of successful installations nationwide. He has authored a number of training and educational curricula for various trade groups, and, having studied metal roofing history and applications both domestically and abroad, he offers unique insight into this ancient but fascinating field.