“We are moving at light speed from the lowest interest rate environment, I think, in any of our lifetimes to what is certainly the highest in decades,” explains Mike Gilroy, CEO of Sungage Financial.
These high interest rates — basically, the cost of borrowing money — make big purchases, such as solar, trickier. But it doesn’t mean solar isn’t still a great investment for homeowners. It just means solar salespeople need to get more creative, and deliver more knowledge to make sure potential customers understand solar’s benefits, even with high interest rates.
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